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What is Wix ADI? Everything we know about the AI website builder
Feb 22, 2025
Wix has some helpful AI tools for building websites with minimal effort
Wix ADI (Artificial Design Intelligence) is an AI-driven website builder that helps users create fully functional sites with minimal effort.
By answering a few questions about their needs, users receive a customised website in minutes, complete with relevant design elements and content.
Wix ADI is a game-changer for some small businesses and individuals who want a professional-looking site without learning to code or spending hours on design.
While Wix already offers a robust drag-and-drop website editor, ADI simplifies the process even further.
This article was correct as of February 2025. AI tools are updated regularly and it is possible that some features have changed since this article was written. Some features may also only be available in certain countries.
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What is Wix ADI?
Wix ADI is an AI-powered website creation tool designed to automate web design for users who want a fast and simple setup.
Launched in 2016, ADI is part of the Wix ecosystem and aims to lower the barrier to entry for website creation. Unlike Wix’s standard editor, which allows full customization, ADI takes a questionnaire-based approach. Users provide information about their business or project, and the AI generates a tailored website with relevant colours, layouts, and even initial content.
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