Your favorite YETI products are now available in a new color inspired by the ocean’s depths.

The popular brand just launched the new Ultramarine Violet collection, and it’s packed with 64 bestselling items.

Currently, only account holders can purchase the new Ultramarine Violet collection. But you can easily join them by creating a free account.

Ultramarine Violet Straw Mug

This new YETI Rambler Straw Mug ranges from $38-45.

Doing so gives you access to sales now, as well as free customization on select Ultramarine Violet products. This only takes a few minutes, and it means you can dive into this new collection before the general public sales start.

Simply give your first name, last name and phone number to receive updates and links from YETI. Once you’ve signed up, you’ll get more information on how to buy.

Plus, you get these benefits, too:

Free shipping and returns

Get first dibs on deals

Early access to new colors

Register and track your gear

Fly through checkout

Ultramarine Violet Pour Over

Get this new YETI Ultramarine Violet Pour Over for $30.

Here’s a sampling of the top-rated YETI products available in Ultramarine Violet:

Dive into the latest YETI collection and discover the new Ultramarine Violet products.

Camino 50 Carryall Tote Bag

Get this new Ultramarine Violet 50 Carryall Tote Bag - $200.