In recent years, His Excellency Turki Alalshikh, the current Chairman of the General Entertainment Authority of Saudi Arabia, has emerged as a dominant force in the boxing world. While Saudi Arabia—led by the Al Saud family—has long relied on oil exports as its primary source of revenue, the kingdom has increasingly turned its focus toward sports tourism as a lucrative industry.

A key part of this strategy involves hosting major sporting events, including boxing, golf, MMA, and more. Within this ambitious push to establish Saudi Arabia as a new global sports hub, Turki Alalshikh has played a pivotal role, orchestrating some of the biggest boxing spectacles the country has ever seen. But as he continues to shape the sport’s future, one question remains: How much is this Saudi royal worth?

The boxing public may know him as the architect of the Riyadh Season, but the 43-year-old Saudi Royal is so much more than that. The GEA chairman, a position he acquired in 2018, has been the royal advisor to the Saudi Crown Prince Mohammed bin Salman with the official rank of minister since 2017. After he took the lead in the country’s entertainment industry, part of the Vision 2030 initiative aimed at reducing the country’s dependency on oil, its entertainment industry has flourished.