During my recent trip to SHOT Show 2025, I checked out tons and tons of optics retailers. I can honestly tell you that Primary Arms stands head and shoulders above the rest. I’ll explain why below.

Primary Arms Optics has just raised the bar with its Discovery 2025 event, unveiling an arsenal of cutting-edge optics that redefine precision shooting. With 16 new products, including their first-ever U.S.-made optic, enhanced long-range rifle scopes, and innovative reticle technology, this launch cements Primary Arms as a leader in the optics world. Let’s dive into what’s new and why these releases matter.

At the forefront of Discovery 2025 is the PLx HTX-1, Primary Arms’ first American-made optic. This enclosed-emitter reflex sight is built for adaptability, featuring a patent-pending modular chassis system that ensures compatibility with nearly every optics-ready handgun. With the lowest centerline in its class, co-witnessing with standard iron sights is a breeze. Add in AutoLive® motion activation and an ACSS® Vulcan® reticle option, and you’ve got a reflex sight that doesn’t just compete—it dominates.

Precision shooters will appreciate the next-generation PLx Compact rifle scopes, designed for those who demand the highest level of accuracy without sacrificing agility. Two new models—