Kenny Wallace isn’t just a name in racing but also a heartbeat on the track. He’s the guy who’s poured his soul into every lap. Growing up in the shadow of his brothers, NASCAR legends Rusty and Mike Wallace, Kenny carved his own path with grit and a grin that never quit. He’s the underdog who wouldn’t back down, the driver who turned setbacks into comebacks, and his sponsors have played a big role in supporting that journey.

The 61-year-old veteran had recently landed a deal with $7.21 billion-worth Sunoco for his show, Coffee with Kenny, using help from marketing exec Fred McConnell. “Happy Monday! Drinking my Sunoco-fueled coffee—all because of you,” Wallace told fans. He clarified that his long-time sponsor, JEGS, will stay on as an associate sponsor for his dirt car and YouTube. Recently, he congratulated them for a milestone.

Kenny Wallace and JEGS High Performance have been partners for 19 years, a bond that kicked off in 2006. JEGS’ black and yellow colors have been a constant on Kenny’s cars ever since. They’ve teamed up for product videos and sponsorships across multiple racing series, showing their shared dedication to motorsports. JEGS has had his back, from dirt late models to the SRX series. It’s a straightforward, no-nonsense relationship built on mutual respect.