Cheltenham Festival is well underway as the second day of racing brings in Style Wednesday.

The re-brand of Ladies Day has seen racegoers rock up in style as the dress to impress for day two at Prestbury Park. Those heading to the iconic racecourse have been encouraged to wear their very smartest attire. The Wednesday event has long been labelled Ladies Day, yet was renamed by The Jockey Club to Style Wednesday in 2024.

With times and attitudes changing, the naming underwent a firm shift in 2024 when Festival Wednesday, the name of day two in 2023, was officially dubbed Style Wednesday. The new move by organisers hope to loosen the dress code and become gender-neutral, 'accessible' and 'inclusive' with jackets and ties no longer required and jeans and trainers on the agenda.

"This year we re-launched day two of the festival as Style Wednesday to celebrate 'fast horses, slow fashion', encouraging racegoers to make more sustainable fashion choices," a spokesperson said last year. "Showcasing their unique and personal style, and to share the stories behind their amazing outfits with friends, family and on social media.