You're likely to see all types of cleaning trends, methods, and popular products when scrolling through social media's housekeeping content. With so many to catch your eye, it can be tough to discern the overhyped from the truly remarkable. Take, for instance, The Pink Stuff, a mildly abrasive, rosy-hued cleaning paste.

This little tub of pink goo has taken social media by storm, with influencers and cleaning enthusiasts raving about its ability to tackle everything from burnt-on grease to stubborn bathroom grime. But does it really live up to the hype? According to our research, yes, indeed it does.

Hailing from a UK-based company called Stardrops, it's made from primarily quartz, soap, and sodium, is certified cruelty-free, and safe for use indoors and out. Best of all, it's suitable for a variety of surfaces and tasks, whether you’re deep cleaning your kitchen, scrubbing your bathroom, or rescuing your favorite sneakers from scuff marks. However, there are some places where you don't want to apply it.

To help you harness the power of this viral product, we're diving into how exactly to use it throughout your home below.

Stephanie Phillips, owner of Phillips Residential and Commercial Cleaning Service in Nashville, Tenn.

The Pink Stuff works wonders in the kitchen, making quick work of grease and burnt-on food. Here's how to make cooked-on debris a thing of the past with The Pink Stuff.