Last week, Caleb Denison and I got the chance to spend some time at LG headquarters for closer looks at the 2025 models announced at CES in January. Sure, the majority of the excitement the past couple months has been around WOLED technology taking a pretty big step forward. The G5 is getting rid of MLA (Micro Lens Array) technology and the existing three layer structure — consisting of a single yellow/green/red layer between two blue layers — and instead using a four-layer stack with separate red, green, and (two) blue layers. It’s right for this kind of news to get top headlines in the AV world, but after last week, I’m equally interested in the oft-forgotten LG OLED series — the B series.

The best of the best G series steals attention because it debuts the new tech each year and is the best OLED, and the C series is the best mix of performance and value, while the B series patiently waits its turn for coverage. There’s only so many days in the year, and only so may TVs that can be reviewed in that time. But the B5 looks very intriguing, and it worthy of a bit of a callout.

Year-over-year improvements aren’t as drastic as they used to be even five years ago. TVs, from budget to high-end, are all at least pretty good. And the trickle down of performance has real impact on the lower tiers. Look at the surprise, inexpensive introduction of the Sansui OLED last year, or the newly announced Philips OLED Roku TV. What used to be a market that didn’t exist, or wasn’t worth recommending, now has multiple players.