Impossibrew founder Mark Wong appeared on Dragon's Den in 2022 but came away empty handed. Not every business has an 800-year-old text from a Japanese monk at its heart, but it was just the connection Mark Wong needed to mesh ancient traditions with modern tech for Impossibrew, the alcohol alternative company he founded in 2021. As the alcohol-free beer market continues to grow in the UK, Impossibrew has sold over 1 million cans in the last 12 months and recorded around £500,000 alone from last month’s Dry

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