Thor Industries blamed "continued macroeconomic headwinds" for worse-than-expected results and guidance.

The RV maker posted a second-quarter fiscal 2025 loss, while analysts were looking for a profit.

Sales of motorized vehicles in North America and RVs in Europe sank.

Shares of Thor Industries (THO) tumbled 15% after the recreational vehicle (RV) manufacturer reported a surprising loss and lowered its outlook on a continuing slowdown in consumer demand.

The maker of Airstream RVs posted a second-quarter fiscal 2025 per-share loss of $0.01, while analysts surveyed by Visible Alpha were looking for a per-share profit of $0.05. Revenue declined nearly 9% year-over-year to $2.02 billion, although that exceeded forecasts.

The company said that it faced "continued macroeconomic headwinds," with CEO Bob Martin calling it a "challenging economic environment."

North American Motorized RV sales plunged 22% to $446.3 million, which Thor blamed on "a softening in dealer and consumer demand," as well as shifting demand away from higher-priced vehicles and discounting. In Europe, RV sales dropped 22% to $612.5 million as unit shipments fell 28%. The one bright spot for Thor was North American Towable RV sales, which climbed 13% to $828.3 million on a 28% jump in unit shipments.