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LG vs Samsung TV: Which brand should you buy in 2025?
Mar 1, 2025
Whether you're looking for a smart TV for everyday viewing, a 4K or 8K option for a gaming room, a large TV for a home theater, or just the right fit for your living room, one question will linger in your mind: How do you choose the best TV that meets your needs? Samsung and LG, two of the leading TV manufacturers in the world, are popular brands with options for all: from the budget-conscious to the premium, no-holds-barred consumers.
Both LG TVs and Samsung TVs offer a wide array of options for customers, so it wouldn't be fair to narrow down each brand to just one television for the sake of comparison. Samsung is known for its wide array of QLED televisions, while LG is most popular for applying OLED technology to TV panels. But neither company exclusively manufactures one type of panel.
That said, one of the two companies may offer a TV that's better suited for your particular needs, and we'll break down the distinguishing features below to help you decide.
You should buy a Samsung TV if...
Kerry Wan/ZDNET
1. You want a brighter picture than most
Samsung's QLED (quantum-dot light-emitting diode) technology is at the top of the line for full-array local dimming. The company's QLED screens have become popular among those looking for the best picture quality around, most recently with Samsung's Neo QLED series leading the charge.
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