It is official — Bershka has landed in India. The Spanish high-street brand, part of the Inditex group (which also owns Zara, Massimo Dutti, and Pull&Bear), has opened its first Indian store in Mumbai at Phoenix Palladium.

The 472-square-metre store offers a sleek, urban, and immersive retail experience, with a strong focus on product curation, seamless navigation, and digital integration. As the brand’s communications team explains, “Bershka comes at a time when the Indian market is growing in terms of streetwear and its embrace of contemporary fashion.”

And it is true — India’s Gen Z and millennial shoppers are embracing fashion that reflects individuality, fluidity, and an effortless blend of global and local aesthetics. Bershka’s arrival aligns perfectly with this shift, offering a mix of trend-driven streetwear, statement denim, and versatile basics that resonate with young Indian consumers.

New retail experience

One of the store’s striking features is its imposing 10-metre-high façade — a recognisable design statement made from square steel panels that connects aesthetically with the interiors.

Bershka is also bringing a tech-forward approach to its shopping experience, integrating self-checkout stations alongside traditional cash registers. “While self-checkout is still a new concept in India, we believe it will give shoppers the autonomy to browse and purchase at their own pace,” says the Bershka communications team.