Did you know you’re living in the Golden Age of Men’s Hair Dye? Look around you. Dudes everywhere are changing their hair color as regularly as they change their shirts. Has it ever been more acceptable to rock a hot pink buzz cut like Evan Mock or a bleached-out mop like Zac Efron or even long, ombre tips like Jason Momoa? I’d argue no, it has not. And while all these dudes are rocking new trends, what’s most exciting about these dye jobs is their devil-may-care attitude. Dyeing in 2024 is about being seen, not about trying to blend in.

There are plenty of reasons to want to dye your beard. Lots of guys notice that their facial hair, once it grows out enough, is a different color than the hair on your head (raise your hand if you’ve ever wondered why your beard is red). Or you might have noticed more white or gray hairs propping up in your beard than you have on top—that’s common, too. Dyeing your beard could address both of these issues and also make your beard look fuller if the color is more uniform.

But before you break open that box of hair dye, know this: The cardinal rule of beard dyeing is to always, always, always use dye that is specifically formulated for beards. Most beard dyes come in natural colors because, in general, dudes who dye their beard are looking to hide grays or even out the natural tone. Even if you’re not trying something crazy, and just are a little nervous to take matters into your own hands, consult a colorist and maybe consider a professional dye job the first time. But if you’re itching to dye your beard on your own, reach for one of these beard dyes to make sure your beard comes out looking its best.