Domino’s has launched a pepperoni-inspired perfume to entice pizza-lovers this Valentine’s Day.

The limited-edition eau de toilette is a nod to its Pepperoni Passion pizza and is said to have irresistible notes of spice, pepper and a woody, warm base.

To mark the launch of Eau de Passion, Domino’s launched steamy content featuring Married at First Sight UK star Luke Debono on a quest to find passion, with Luke being shown spraying his chiselled physique with the bespoke pizza-shaped bottle.

The former bodybuilder, known for his sculpted body and memorable one-liners during his time on MAFS, certainly put his bod to good use for the camera.

Those looking for love can enter a competition to get their hands on the 30ml bottle by heading to their website between February 10-17.

The perfume is the first scent launched by the pizza company, which has previously created a heat suit for its drivers to keep them warm in the winter months, and a jetpack suit to help deliver pizzas to hungry festivalgoers in Glastonbury.

It comes as Domino’s revealed it typically sees a 50 percent increase of its Pepperoni Passion pizza each year on Valentine’s Day, based on a five-year average of day-on-day increases.

The pizza producers are also expecting to make over one million pizzas for lovers on February 14 this year.