Shark is the company best known for making some of the top vacuum cleaners on the market, but it's also making waves in the beauty space. The brand first launched its smart and competitively-priced hair styling tools a couple of years ago, and famously gave the likes of Dyson a run for its money.

Now, Shark is taking a shot at the luxury LED skincare market with the launch of its CryoGlow face mask.

The Shark CryoGlow is $299 — not cheap, but compared to market leaders such as CurrentBody and Dr. Dennis Gross, it's incredibly well-priced. If you're based in the U.K., this mask has been available at £299 for a little while already, but it's a new release for U.S. shoppers According to Shark, it's "developed with dermatologists, backed by clinical testing, and FDA-cleared."

So how do LED face masks work, and what makes this one different? LED masks have been making big waves over the last year, promising to tackle acne-causing bacteria and fine lines with a range of different treatments. The Shark CryoGlow goes one step further than anything else I've seen on the market with its targeted under-eye cooling pads.

Here's what you need to know.

Well, like all LED masks, there's no denying that this looks... a little creepy. My Editor caught a glimpse of my screen as I researched the CryoGlow and said "Oh dear God, what is that?" Fair, Jeff, that's fair.