Straight from the department store beauty counter.

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For many, it is easy to remember the first time being introduced to the department store beauty counters, with the aromas of being spritzed, concealers being sampled, and rows upon rows of shiny lipstick tubes. It should also come to no surprise that some of those beloved beauty products from decades past have remained just as iconic within the younger generation, even if they don’t realize it.

One such product is none other than a that came out more than 50 years ago and that your mother might have had buried in her purse: Clinique Black Honey. Turns out, it is still just as good, seeing as it has remained one of the top-selling lip colors out there since its debut in 1971 as a honey-like balm applied with fingers or a brush, resurged popularity in the 1990s as its best-selling form (“Almost” Lipstick), and yet-another renaissance recently.

Ultimately, what makes Clinique Black Honey so unique amongst other lip colors is that it molds itself to each person a bit differently. Therefore, each person gets their own signature shade in a way. Despite its appearance—a gothic-ish dark plum that could frighten off some people at first glance—it is very sheer, offering a subtle wash of color that interacts with your natural lip color, which is why it is dubbed “almost” lipstick.