Warner Bros. Discovery said it would, going forward, “serve as the parent company for two distinct operating divisions,” one that holds linear TV networks, and another centered around production studios and streaming platforms, in a bid to “enhance its strategic flexibility and create potential opportunities to unlock additional shareholder value.”

The maneuver was unveiled just days after Comcast said it planned to spin off the bulk of its NBCUniversal cable networks into a publicly traded company, and wil no doubt fuel speculation about the potential for deal making between the two companies.

More to come