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Shark Tank rejected my business as too expensive – but I proved the ‘out of touch’ millionaires wrong with 500% growth
Sep 30, 2024
JUST one year after Brian Altomore was rejected by Shark Tank, the entrepreneur sold his luggage transportation business to a competitor and saw his customer base more than triple in size.
The LugLess business, which offers travelers a cheaper alternative to transport baggage than airline services, surged in popularity after Altomore appeared on the show in 2013 despite the founder not receiving a deal.
Altomore pitched his company to the sharks which offered consumers the option to ship their luggage ahead of time rather than pay airlines to add bag fees on top of an airfare.
The founder believed it would be an attractive option for larger families and people traveling with large items such as skis and golf clubs.
But Shark Tank judges took aim at the business for being too expensive, un-scalable, and up against too many competitors in the airline space.
Despite the rejection, Altomore knew his instinct was right.
PACK IT UP
Immediately after the episode aired, he received “incredible” feedback from consumers who saw the potential to save money when they travel.
“We grew 500% after the show because regular travelers resonated with what we pitched as a cost-competitive alternative to checking bags with an airline,” Altomore told The U.S. Sun.
“It was a great vindication after being on the show.”
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