Timothy Armoo, a 28-year-old entrepreneur born in Hackney to Ghanaian parents, co-founded the Gen Z influencer company Fanbytes at 21. The company, initially focused on connecting social media campaigns with brands and content creators, grew rapidly and became lucrative attracting the attention of global giants.

Armoo disclosed that he sold Fanbytes for eight figures, becoming a millionaire before turning 30. The company, founded in 2017, now collaborates with major global players such as Estee Lauder and Samsung, according to Daily Mail.

Speaking on the 90s Baby Show podcast, he explained to hosts Temi Alchemy, Fred Santana, and Dennis Skinner how his innovative idea led to an eight-figure deal within five years. He sold the company to Internet marketing agency Brainlabs in May 2022. Armoo, who started his first business at age 14, shared insights on his journey to becoming a “multi, multi-millionaire”.

In a YouTube video, he explained what went into the creation of Fanbytes, the company he co-founded. He described Fanbytes as a combination of software and services designed to assist brands in executing influencer campaigns.

Brands approaching Fanbytes to reach a Gen Z audience would receive assistance in identifying influencers on platforms like YouTube, TikTok, Instagram, and Snapchat.