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Exeter Chiefs told to follow Washington Redskins and drop their ‘demeaning, disrespectful and stereotypical’ branding
Jul 14, 2020
EXETER CHIEFS have been told to drop their "demeaning, disrespectful and stereotypical" branding by the oldest Native American Indian group.
Just hours after NFL side the Washington Redskins announced that they were changing their offensive name and red Indian badge, the National Congress of American Indians called on other sports teams to follow.
Premiership rugby side Chiefs, who are favourites to win the league this year, have so far refused to comment on the situation.
Although SunSport revealed last week that they had promised to consider the controversial subject at their next board meeting .
A petition asking for them to retire their 'Big Chief' mascot and change their badge, has received almost 3,000 signatures .
Chiefs fans also do the "Tomahawk Chop" - which has also been criticised as cultural appropriation.
And piling on the pressure, the NCAI, USA's oldest, largest and most representative American Indian and Alaska Native group, said: "We commend the Washington NFL team for eliminating a brand that disrespected, demeaned, and stereotyped all Native people.
"We call on all other sports teams and corporate brands to retire all caricatures of Native people that they use as their mascots.
"We are not mascots - we are Native people, citizens of more than 500 tribal nations who have stood strong for millennia and overcome countless challenges to reach this pivotal moment in time when we can help transform America into the just, equitable, and compassionate country our children deserve."
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