See The Amount UBA Is Paying Wizkid As Their Ambassador
Jun. 25, 2020
The marriage between the internationally celebrated singer and multiple award-winner, Wizkid, and top financial institution UBA has been a successful one as the two have impressively blessed each other with their brands.
The only few details about Wizkid’s endorsement deal with UBA that was disclosed is that deal was worth 3 million dollars.
Financial institutions are very strategic and circumspect with their spending and investment not forgetting their affiliations.
According to information gathered, Wizkid was awarded the endorsement contract so the bank will capture more young customers and fans of Wizkid in Africa.
If you can rightly recall, the Nigerian singer recently made a statement a few months before he signed the deal, that he is about to bag the biggest endorsement deal in Africa.
Wizkid joined UBA group as a Brand ambassador in July 2019 in a bid to expand the already existing long relationship between UBA group and the starboy brand.
It is believed that the starboy fan base is the biggest in Africa, UBA will use the deal to further expand the relationship with the starboy brand thus attracting his fans to join the singer and become a customer of the bank. It is a marketing strategy.