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We Are One: How the world's film festivals came together
May 29, 2020
A foreign language film about the social divide in South Korea wouldn't normally scream box office hit.
But after Bong Joon-ho's film Parasite won the top prize at the Cannes Film Festival last May, it set it on a path to ultimately winning the best picture Oscar nine months later.
And that's the thing about film festivals - they may be industry events largely attended by critics, journalists and filmmakers, but their influence can be huge.
The buzz a movie generates at Sundance, Toronto or Venice can determine whether a distributor picks it up for a wider public release - and put it firmly on the radar of awards season.
Of course, the coronavirus pandemic has meant this year's festivals cannot go ahead - so instead, they are teaming up for a 10-day online celebration, called We Are One: A Global Film Festival.
It will feature contributions from pretty much every major film festival, including Cannes, Tribeca and Berlin, as well as some of the smaller festivals which don't attract as much publicity.
"We thought, 'What could we do to help?'" explains organiser and Tribeca CEO Jane Rosenthal.
"You have musicians, comedians and chefs that have been gathering for various relief efforts, but at a time where we're all feeling so isolated, and we're all looking for something to watch, I had this idea of bringing all the film festivals, the great curators, together."
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