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Instagram campaign recognizes Torontonians who rescue dogs


Oct. 07, 2019

Dog rescues in Toronto are being celebrated in an Instagram campaign.
Members of Guardian’s Best Animal Rescue Foundation — the seven-year-old Canadian non-profit organization that fundraises for Ontario and Quebec animal rescues — will be going into Toronto parks and interviewing dog owners to see if they have adopted their pets.
If so, the volunteers will photograph them for the group’s Instagram account, according to the foundation’s president, Wallie Seto, who added the effort is being branded as the Rescue Heroes campaign.
“For some people who buy from breeders or buy from pet stores, the stigma is that dogs from shelters or from rescues are damaged goods,” said Seto. “So we went to take down that barrier, we want to debunk that stigma.”
The campaign, which will last at least a year, began at Trinity-Bellwoods Park on Aug. 3. The hope is that volunteers will visit all of Toronto’s 200 parks.
Seto said the plan is to expand to other adopted pets like cats, rabbits and reptiles — and eventually head out to the GTA.
“It’s mainly for dogs because obviously dogs are at the park but we’re going to be interviewing people from Toronto Cat Rescue. So yes, it’s mainly for dogs, but we are going to be including other animals.”
City animal control officials estimate there are 230,000 dogs in the city.
Seto didn’t know how many of them might be rescues but said he’s met canines from all over the globe.
“The city has a huge capacity to love animals,” he added. “I’ve met dogs from Cuba, from the Dominican, from … Kentucky, from Texas, from Missouri — so this city loves animals.”
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