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Marine Serre: could Beyoncé's favourite designer save fashion?
Sep 29, 2020
The fashion designer Marine Serre says the word “relevant” a lot during our 45-minute Zoom call – 11 times in fact. Which is totally fair. Because from Beyoncé’s Black Is King (which she helped costume) to face masks (which have been a key feature of her collections since 2016) to her commitment to addressing fashion’s environmental footprint, it’s pretty hard to think of another fashion designer who has captured our strange zeitgeist better than Serre.
Her sleek clothes – with their nods to military, utilitarian silhouettes and sci-fi, hi-vis anxiety – speak to many horrors of the modern age: the climate crisis, privacy and lack of connection, wrapped up in an athleisure-meets-couture bow. Into this she weaves in witchy truths about the “divine feminine” – the sacred realm beyond the known represented by the moon crescent logo, a print which has been worn by so many celebrities, making it one of the most distinctive looks of the year.
They include Queen Bey, who wore the moon catsuit in Black Is King. And Adele (who posted a photograph of herself fangirling out to Black Is King dressed in … the catsuit). And Kylie Jenner (who took a selfie twinning with her daughter Stormi in matching moon-crescent catsuits).
How close is she to them, I ask. “It’s not like they’re my best friends,” she says with a laugh, “because I’m working all the time, so I don’t have the time.” But more than the associated fame these alliances have bought Serre and her label, she loves that the more famous of her clients connect directly with her designs. “The most important thing to me is that they recognise themselves in the aesthetic and spirit of the label,” she says, “and feel more themselves when they wear the clothes.”
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