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EXCLUSIVE: Raeburn and Aesop Are Collaborating
Sep 24, 2020
PARIS — Sustainability crusaders Raeburn and Aesop are joining forces.
“I’ve been so aware of Aesop’s incredible ethics and products for so long,” Christopher Raeburn , creative director of fashion brand Raeburn, told WWD. “And obviously, as a designer myself, it’s always brilliant to see amazing brands in other parts of the industry doing fantastic things.”
Adam Kakembo, chief marketing officer of Australia-based cosmetics brand Aesop, approached Raeburn about the project after having met him about a decade ago.
“What struck me back then was this duality of very intelligent, considered, innovative design coupled with a desire to do the right thing in terms of the planet and environment,” said Kakembo. “Fast-forward to COVID-19 times, and we started as a business looking at what would customers’ expectations be of us in a post-COVID-19 world. The thoughts really took us to contacting Christopher. In that initial conversation there was a real connection in terms of his thinking, and circularity, environment and design being important.”
“The great thing was that we realized very quickly when speaking with Adam how much alignment there was between the work we’ve been doing with Raeburn and the fantastic innovations that Aesop are working on,” the designer, known for his reworking of surplus fabrics and garments, agreed.
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